The art of the virtual pitch
With Covid-19 having thrown normal pitch processes into disarray, how have the advertising and marketing industries managed? Virtually, of course! While virtual pitches were not unknown before the pandemic, they were certainly not as common or frequent as they are now. The advertising, media and marketing sectors are slowly returning to the office, and a vague sense of normality along with this, but it is clear many will still work from home. Equally clear is that travelling for pitching is just not going to happen for quite some time. In fact, in the UK, Campaign magazine reported that mor...
Source: themediaonline.co.za