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Many strategic efforts fail to reach their desired business objectives because strategic digital change requires significant people change. In Nitin Seth’s book, "Winning in the Digital...

PHOTO: Bruno Nascimento Companies are no longer competing only with businesses in their wheelhouse. They are competing with every experience that customers have during their daily lives. The abundance of digitally-native businesses are conditioning consumers to expect faster, simpler and more intuitive experiences, self-service and personalized interactions, and even anticipating and responding to needs before consumers even recognize them. While traditional businesses have been taking continuous steps toward digital customer interaction, the need to accelerate changed almost overnight with ...