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Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in
Marketing Manager, Hero Lager, Margaret Igabali explained that the consumer is at the heart of everything the brand does. | Pulse Nigeria
Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in
Speaking during the reveal of the new campaign, Marketing Director, International Breweries Plc, Tolulope Adedeji disclosed that as a brand rooted in culture, Hero Lager hopes to inspire consumers to aspire for success and strive to leave lasting legacies through its recently launched “ Aha Gi Efula” campaign. “Our core consumers embody the values of Hero which include bravery, persistence, hard work, and purpose, and the relevance of these qualities are what the Aha Gi Efula campaign underscores,” she said. Adedeji also noted that Hero is embarking on the journey to greatness with ...
Daily Post Nigeria Published In honour of the rich cultural heritage shaped by Nigeria’s blend of multi-ethnic groups, premium lager beer, Hero, has launched a new campaign, tagged ‘Aha Gi Efula’ which means ‘May your name never be forgotten’ and speaks to the importance of one’s name, personal identity, and leaving a legacy. Hero is one of the leading products of International Breweries Plc, a proud part of Anheuser-Busch InBev (AB InBev), the world’s largest brewer with more than 400 beer brands. Speaking during the reveal of the new campaign, Marketing Director, International...