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Jazz, Pakistan’s leading digital operator – and a part of VEON Group, has partnered with Sprite, the world’s leading refreshing soft drink, a brand of The Coca-Cola Company, to launch their latest joint campaign called, “Thand Rakh Aur Bann Super” nationwide. ....
Jazz and Sprite Collaborate for 'Thand Rakh Aur Bann Super' Offer propakistani.pk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from propakistani.pk Daily Mail and Mail on Sunday newspapers.
Pakistan Advertisers Society (PAS) held its 24th Annual General Body Meeting on Friday, 3rd of December in Karachi. The AGM was attended by all the major advertisers of Pakistan. The Executive Director of PAS, Mr. Qamar Abbas, presented key initiatives of 2021 along with some of the important industry issues. The agenda for 2022 was also proposed to the members. This was followed by a presentation on the Effie Awards Pakistan by Afsheen Rizavi, project head and General Manager, PAS. The AGM also marked the end of two-year tenure of the current Council and the Office Bearers. The elections for the new council were also part of the proceedings. The newly elected Council comprises o. ....
KARACHI: The prestigious ‘Grand Effie’ was awarded to Shalamar Hospital/Babar Ali Foundation for ‘The Hot Tea Stain’ campaign developed by BBDO Pakistan at the third edition of Effie Awards Pakistan (EAP) virtually held recently under the aegis of the Pakistan Advertising Society (PAS), says a press release. The award ceremony was aired live by EAP’s partner Samaa TV and simultaneously streamed on Facebook and YouTube on July 9. Ogilvy Pakistan and Unilever Pakistan were awarded the ‘Agency Network of the Year’ the ‘Marketer of the Year’ titles, respectively. The EAP is part of a global network of Effie Worldwide and rewards and celebrates effective marketing efforts. ....
Daily Times July 11, 2021 Coca-Cola Pakistan and Ministry of Foreign Affairs commemorated Pakistan’s leading music brand, ‘Coke Studio’ and launched a book called Beyond the Wave – transcending boundaries. This event was held in the Foreign office open-air lawns as part of the Foreign Minister’s Public Diplomacy Initiative to showcase Pakistan’s culture and arts. Several foreign dignitaries, government officials, business leaders, celebrities, and socialites attended. This collaboration seeks to promote cross-cultural understanding, an exchange of ideas and a respect for traditions as a tool to strengthen international relationships. The book, Beyond the Wave, traces the journey of Coke Studio from its genesis with the first season in 2008 to 2021’s Season 14. The book is a powerful narrative of how Coke defined music as a passionate ode to the #SoundOfPakistan. ....