Ahead of the curve: a field-guide for the hybrid planner
This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Hybrid events have existed for some time now. The relentless march of digitalization and social media marketing ensured many experiential activations had an element of virtual connection baked into their DNA. However, as the circumstances have evolved, so has the definition. A hybrid event should merge the elements of live event attendee and virt...
Source: thedrum.com