How Airtel's AdTech platform is planning to deliver on the promise of 'zero ad frauds' to its clients
Karuna SharmaFeb 25, 2021, 10:00 IST Bharti Airtel’s Chief Product Officer shares how Indian advertising industry can minimise its rising ad frauds With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our country are also increasing. Airtel’s We spoke to Adarsh Nair, Chief Product Officer, Bharti Airtel to find out how it is going to deliver the promise of zero ad fraud to its clients, goals for this fiscal and...
Source: businessinsider.in