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Ajay Devgn breaks silence on endorsing tobacco company's brand after Akshay Kumar's apology

Ajay Devgn breaks silence on endorsing tobacco company s brand after Akshay Kumar s apology - After Akshay Kumar apologised for featuring in a tobacco company s advertisement, Ajay Devgn has finally broken his silence on endorsing such brands. ....

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The good, bad and ugly truth: When ads become memes

The good, bad and ugly truth: When ads become memes
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Last Updated: Feb 27, 2021, 11:59 AM IST
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Synopsis
As brands go all out with their campaigns on all mediums possible, an overload of ads – good or bad often makes them a part of our daily conversations or even trending memes on social media. Brand Equity looks into its process and impact.
The common understanding among marketers though is that there is no set formula when it comes to advertising.
“Are you someone who skips ads? I don’t. We are not the same” – social media strategist Mehak Kapoor’s bio on a dating app read. Even as all streaming platforms drive their ad-free version down the user s throat, the number of people on social media showing interest in advertisements – for good or bad reasons is interestingly increasing. ....

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