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Talking Business

even though we don't know what they are yet. you are scaring me in some ways, but i will end on that. a real pleasure having you on the show. thank you for your time. ok, so far in the show, we have beenjudging the risks and rewards of artificial intelligence and my next guest says companies that failed to capitalise on al tools will risk losing out. he should know, he created the worlds largest advertising company from a standing start. these days, he is using technology to disrupt the old ways of working at his new company. at his new company sa capital. martin, a real pleasure having on the show. let's start with this, because the show this week is all about balancing the positive and the negatives of ai. in advertising, your business, what are some of the positives and negatives, as you see them? just briefly, i think there are five big positives. the first is we are going to see an improvement in productivity on copywriting and visualisation. basically, we will be able

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Talking Business

but the application is pretty global at this point. as is the talent that is involved in developing it. and how have you seen the reaction from developing economies? i have done a lot of work in building ai solutions for communities around the world in supporting them, using these tools to get access to services, such as helping them understand the law, or issues around mental health, in many communities around the world. i have done a lot of work in south africa, india, and so on. and what we are seeing is the impact of this technology is so much more scalable in communities where there are access issues from the get go. it is not a replacement of human skills, it is an augmentation where we just don't have critical infrastructure at a fast enough pace. to give you an example, in communities where front line workers are overworked, exhausted, do not have

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Talking Business

the right tools, this technology can help people take that first step a little bit easier and connect to the right services. this is about augmentation in those communities. what we are not seeing being solved with al though is the lack of digital infrastructure, where conductivity is already an issue, it does not... it limits the use of ai in many ways. i would say there is a real need to improve the underlying infrastructure, so we can start using and reaping the benefits of ai for everyone. where do you see the most potential, from a development angle, for al to be used? i see the most potential in areas where there is a lot of knowledge and information already available but the applications of it have not really fully come to fruition, so one example is in the world of law. where we have huge amounts

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Talking Business

enough to cope with new technologies that come along and we can work out how to manage them in the future. even though we don't know what they are yet. even though we don't know what they are et. ., ., ,.. ,., are yet. you are scaring me in some wa s, but are yet. you are scaring me in some ways. but i — are yet. you are scaring me in some ways. but i will— are yet. you are scaring me in some ways, but i will end _ are yet. you are scaring me in some ways, but i will end on _ are yet. you are scaring me in some ways, but i will end on that. - are yet. you are scaring me in some ways, but i will end on that. a - are yet. you are scaring me in some ways, but i will end on that. a real i ways, but i will end on that. a real pleasure having you on the show. thank you for your time. 0k, thank you for your time. ok, so far thank you foryourtime. ok, so far in thank you for your time. ok, so far in the show, we have been judging the risks and rewards of artificial intelligence and my next gue5t says artificial intelligence and my next guest 5ay5 companies artificial intelligence and my next gue5t says companies that failed to capitalise on al tool5 gue5t says companies that failed to capitalise on al tools will risk losing out. you should know, he created the worlds largest advertising company from a standing start. these days, he is using technology to disrupt the old ways of working at his new company. martin, a real pleasure having won the show. let's start with this, because the show this week is all about balancing the positive and the negatives of ai. in advertising, your business, what are some of the positives and negatives, as you see them? , , , .,

Show , Pleasure , Ways , Technologies , Enough , Real-i-ways , Wa-s , Tech-companies , Al-tool5-gue5t , Artificial-intelligence , Rewards , Guest

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dress. its users artificial intelligence _ dress. its users artificial intelligence to _ dress. its users artificial intelligence to change i dress. its users artificial i intelligence to change how dress. its users artificial - intelligence to change how a picture looks adding bits, taking stuff away or even creating a whole new parts to the background. it is the latest software putting ai into people's hands. lode latest software putting ai into people's hands.— people's hands. we are exhilarating _ people's hands. we are exhilarating faster - people's hands. we are exhilarating faster than j people's hands. we are i exhilarating faster than we thought. project firefly, our foundational model for imaging is often the fastest beta stock that we added. we added generative fill and adoption has been inspiring for us and you will see as we keep introducing i think the pace of adoption and exhilaration is something that is very exciting. something that is very exciting-— something that is very excitina. , , :, exciting. this is some of the new ai exciting. this is some of the new al tools _ exciting. this is some of the new ai tools that _ exciting. this is some of the new ai tools that we - exciting. this is some of the new ai tools that we have i exciting. this is some of the i new ai tools that we have been working — new ai tools that we have been working on. new ai tools that we have been working on-_ working on. this is amazing. an bod working on. this is amazing. anybody can _ working on. this is amazing. anybody can do _ working on. this is amazing. anybody can do this. - working on. this is amazing. anybody can do this. i - working on. this is amazing. anybody can do this. i havel anybody can do this. i have been waiting for this is a photo shop user it usually takes a lot of work to remove all these people from vacation photos ijust all these people from vacation photos i just want to select

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Talking Business

if you want to go for al tools and designe ai yourself you definitely have to go to experts. these are not the easiest to find there are universities worldwide even we have companies to get those people on board. and that is actually very, attractive. we also bought a company in the uk in universities in the uk we have experts working collaboratively intensely and that is the way to go forward for the experts here. there is another game that pretty much everyjob has to be fluent in al tools and be able to apply them and that is more a training and qualification action because we cannot send anyone back to university, that will not work. a lot of people with years of experience have to bring them into the tool space. stefan, we know that you have been meeting with politicians about al. i'm wondering what kind of regulations are they talking about, because it does seem like everybody is on the same page when it comes to needing to regulate ai. regulation has obviously, i think on the first direction to

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Talking Business

collaboratively intensely and thatis collaboratively intensely and that is the way to go forward for the experts here. there is another game that pretty much everyjob has to be fluent in al tools and be able to apply ai tools and be able to apply them and that is more a training and qualification accident because we cannot send anyone back to university, that will not work. a lot of people with years of experience have to bring them into the tool space. to bring them into the tool sace. ~ ~ ., ., ., space. we know that you have been meeting _ space. we know that you have been meeting with _ space. we know that you have been meeting with politiciansl been meeting with politicians about al. i'm wondering what kind of regulations are they talking about because it does seem like everybody is on the same page when it comes to needing to regulate ai? regulation has obviously, i think on the first direction to look at transparency. it is i believe very good if we know when we buy a product or use a product what is in there, is al use, am i talk to a machine or ami use, am i talk to a machine or am i talking to a human being. you will say that is fine but in the future that will be a question which is not so easy to answer. so i would say the

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Talking Business

where the interaction space in space of products —— sol where the interaction space in space of products —— so i would not say there is a new wave of qualification necessary. 0n the other hand everyone should know what is possible and that is what is possible and that is what we at bosch should do. spend on treating to become our people so they can become ai fluent and they can use it in thejob and go fluent and they can use it in the job and go forward. has it been difficult _ the job and go forward. has it been difficult to _ the job and go forward. has it been difficult to find - the job and go forward. has it been difficult to find the - been difficult to find the people with the right skill set to drive this growth in al across bosch? if to drive this growth in al across bosch?— to drive this growth in al across bosch? , ., ., ., ., across bosch? if you want to go for al tools _ across bosch? if you want to go for al tools and _ across bosch? if you want to go for al tools and designer - for al tools and designer yourself differently have to friend to experts. these are not the easiest to find there are universities worldwide even we have companies to get those people on board. and that is actually very, attractive. we also bought a company in the uk in universities in the uk we have experts working on a and

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