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March 16, 2021 9:57
The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks.
A new campaign from Clemenger BBDO Sydney introduces the brand platform ‘You can’t resist the call of Smith’s’. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smith’s chip.
It is the biggest investment from Smiths in its brand equity in three years
“We’re excited to launch this new brand platform and we couldn’t resist saying yes to the playful, engaging nature of the spot. It really captures just how irresistible Smith’s chips are in bringing Aussies together,” said Alessia Taddei, Smith’s senior marketing manager. ....

New South Wales , Alessia Taddeiclemenger , Rowan Foxcroft Chris Pearce , Hylton Mowday , Bryce Lintern , James Beswick , Daniel Mortensen , Jo Howlett , Jackie Adler , Alessia Taddei , Zoe Wilkinson , Kimberley Pettet , Anna Mounsey Heysham , Smith Pepsico , Darren Wright , Sydneydarren Wrightsmith , Brendan Willenberg , Lucas Baynes , Conor Walsh , Vandita Pandey , Alex Roberts , Production Company , Creative Directors , Rowan Foxcroft , Planning Director , Business Director ,