AFLW players question traditional expectations of women in season launch campaign
AFLW players question traditional expectations of women in season launch campaign January 25, 2021 1:26 As its players continue to break boundaries, the AFLW is celebrating the women pioneering the league in a campaign ahead of its fifth season launch. The campaign film contrasts clips of the AFLW with a voiceover borrowed from Housekeeping Monthly’s ‘The Good Wife’s Guide, 1955’ which describes the expectations held of women at the time. “Remember that a lady must prepare herself. Tie a ribbon in your hair. Put out the slippers. Prepare the children … And always remember who...
Source: mumbrella.com.au