Amazon starts testing new Alexa concept devices with pre-order goals
Amazon is testing out a new sales method called ‘Build it’ with three experimental gadgets. While these new Echo gadgets are cool in their own right, the most interesting part is how the company is selling them. Right now, you can only pre-order the devices through the Build it program, and Amazon won’t manufacture them unless enough people actually show interest. If you remember Amazon’s Day 1 Edition products like its smart glasses and ring, this trio of devices are part of the same collection of concept devices. The new Build it strategy has a lot in common with crowdfunding platfo...