UNH research: No second chance to make trusting first impression, or is there?
E-Mail DURHAM, N.H.-- In business, as in life, it is important to make a good first impression and according to research at the University of New Hampshire a positive initial trust interaction can be helpful in building a lasting trust relationship. Researchers found that trusting a person early on can have benefits over the life of the relationship, even after a violation of that trust. "It's not just an old adage, first impressions really do matter especially when it comes to trust," said Rachel Campagna, assistant professor of management. "During an initial interaction, one of the most i...
Source: eurekalert.org