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It so easy for the average person to go viral and garner a big audience and i think that social media platforms of realising that creators drive a lot of engagement and trends, and it's not enough any more to just give them a place to grow an audience. they need to offer them better features and ways to get money, and besides youtube, which used to be the only game in town, there wasn't a way to earn directly from social media networks until the last year or so. will this will becky, what you make of these new developments? i think there is a really growing trend of creators who are trying to ...

And who's moderating all of this online? well, let me introduce you to our guests. sam yam is the co—founder and now the chief technical officer of patreon. in a few sentences, sam, give us a flavour of what patreon actually is and what it does. thanks for having me, julian. patreon is effectively a platform for creators to get paid in an ongoing sustainable way to their community, and in return, their community gets access to exclusive content, access to the creators and in many cases, a safe environment for their community. we'll expand on that in the next 25 minutes or so. becky flint is ...

Heavy rain from northern england, wet weather for east anglia and into the east midlands and south—east england here over the next few hours. temperatures to start the day on sunday, 13— 15 degrees. a scotland across eastern areas of england as well. through sunday i think we will still have some cloud and patches of rain working in across the east coast anywhere from lincolnshire down towards kent and later showers in central and later showers in central and eastern scotland, central and eastern scotland, central and eastern scotland, central and eastern england, dry was sunshine to south...

We are going to hear the words creator and influencer i suspect quite a lot in the next 25 minutes. what's the difference? so, this has been a huge topic of debate for some people. for me, i really think they're interchangeable. i think a few years ago, we would have said instagram influencer and a youtube creator, but i think creator has become the more preferred word now, but i don't think there's a huge difference between them. it really refers to someone who has a following online and is creating content. let me stay with you for a moment on the status quo and what we might be changing fro...

Flowing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a real direct way is something that's going to be really beneficial going forward. we have talked about making money via social media but of course, for every well—intentioned musician, there is someone perhaps with slightly darker motives. i have been speaking to cath, who is a reporter from the bbc panorama programme who has been investigating a new kind of criminal, the fraud influencer. fraud influence is so...