Alice Datt News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Resource depletion or increase, discontinued productions, changing IFRA regulations and directives… All this constantly redesigns the perfumer’s palette by limiting or banning the use of certain materials. For the perfumes that have become classics – those that made it through the years – reformulation has become a key practice. This real work of expert is also necessary when trying to revive an old brand or a mythical perfume. Sometimes it is even done from scratch, when the formulas are no...

Last November, Cinquième Sens organised the 5th edition of its Creative Week, an annual event created in 2017, which this year put freedom in the spotlight. A theme that could not be more topical after a year marked by lock-down periods. The opportunity for the training organisation to promote its creative talents to brands. Like the collections of fashion houses, each year the Creative Week explores various themes (Green Week, African Week, Kitsch Week, Bright Week...). A way of keeping up...