Leadership Is Like Engineering: You Need to Start with Why
Opinions expressed by In times of uncertainty, it is crucial for leaders to rally around the why behind their mission. There is a tendency to overlook the why when decisive action is needed, but it is essential to steering the course of the business. The why illuminates what needs to be done and how it can be accomplished. The why gives the whole team a sense of purpose. As Friedrich Nietzsche is quoted as saying, “He who has a why to live for can bear almost any how.” Over the past decade, my perspective on leadership has been guided by one simple mantra: Start with why, inspired by...