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inflation: FMCG companies make pack sizes bigger as inflation cools - Vimarsana News

inflation: FMCG companies make pack sizes bigger as inflation cools

Fast-moving consumer goods (FMCG) firms that reduced pack sizes last year in an attempt to absorb rising costs are putting back grammage as input prices fall. The price of refined sunflower oil, palmolien and soya bean oil have all dropped around 20%-25% over the past 12 months, while packaging costs have similarly declined. Brands that had shrunk packages without reducing prices are putting back weight, particularly for the most popular price points of ₹10, ₹20 and ₹25

FMCG Cos Make Pack Sizes Bigger as Inflation Cools - Vimarsana News

FMCG Cos Make Pack Sizes Bigger as Inflation Cools

If your snacks packs, soap bars and toothpaste tubes feel slightly heavier, dont be surprised. FMCG companies that had made retail packs of daily essentials lighter without changing their prices to offset steep inflation last year have started putting grammage back into the packs amid cooling inflation of key ingredients and reduction in packaging costs.

FMCG companies make pack sizes bigger as inflation cools, Retail News, ET Retail - Vimarsana News

FMCG companies make pack sizes bigger as inflation cools, Retail News, ET Retail

Inflation: Fast-moving consumer goods (FMCG) firms that reduced pack sizes last year in an attempt to absorb rising costs are putting back grammage as input prices fall. The price of refined sunflower oil, palmolien and soya bean oil have all dropped around 20%-25% over the past 12 months, while packaging costs have similarly declined. Brands that had shrunk packages without reducing prices are putting back weight, particularly for the most popular price points of ₹10, ₹20 and ₹25

rises: Bajaj Consumer Care Q1 Results: Net profit rises 36% YoY to Rs 46 crore - Vimarsana News

rises: Bajaj Consumer Care Q1 Results: Net profit rises 36% YoY to Rs 46 crore

The company said its flagship hair oil brand Almond Drops registered growth of 9 per cent, which was distributed across packs in Q1, while the coconut and amla portfolio continued to scale up as planned with an increase in market share.

Bajaj Almond Drops Hair Oil ropes in Kiara Advani as brand ambassador; launches new campaign featuring the actor: Best Media Info - Vimarsana News

Bajaj Almond Drops Hair Oil ropes in Kiara Advani as brand ambassador; launches new campaign featuring the actor: Best Media Info

Best Media Info: The ‘Boring Nahi, Ban Ja Toofani’ campaign talks about “Styling Fearlessly” without having to worry about hair fall| Ad Craft News