BBCNEWS Talking Business June 4, 2024 16:49:00
To produce copy and adverts far faster, two weeks down to two days. we will be able to personalise even more effectively. we are able to do that already but it is going to be super productive, instead of producing 1.5 million assets for a campaign, potentially, we can produce multi—million assets for a campaign. thirdly, media planning and buying, i presume will be revolutionised, we will no longer need 10,000 people around the world. you'll be able to do it algorithmically and the people will have very sophisticated data to base their planning decisions on. fourthly, we are going to be able...
Source: archive.org