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February 15 2021, 9:00 am | BY Kim Shaw | 1 Comment
Directors Think Tank Singapore and director Clare Chong have released a new campaign for LEGO that sees three couples get together for a first date.
 
Building with LEGO bricks is known as a great way to de-stress. And seeing as how first dates are inherently stressful, LEGO decided to bring the two together on Valentine’s Day. The goal was to see if the act of building together could alleviate some of the awkwardness of certain social interactions.
In this campaign LEGO sent six real people on first dates and had them build sets from the new LEGO Botanical Collection. ....

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