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Liter literally. but to be extremely competitive. trump has spent his life going into a room, looking for the toughest guy there and showing that person who's boss. who's the alpha dog in the room. who's the alpha guy in the room. that's what he likes and it makes for a fabulous performance. he's riveted the country by being unpredictable, by being pugnacious. you never know who he's going to go after next. and people can't tear their eyes away from him. >> you know what p.t. barnum, the master of all hoopla said, if you want a crowd, start a fight. because the advance team for the circus used...

>> he was obsessed than saying i'm more famous than my father. i make more money. more americans see me. when i came back an hour later it looked like confetti. >> my dad was always trying to live up to his father, i think. >> it's very interesting insight to see this guy, this alpha guy was dealing with his father image, these daddy issues. >> that was quite a revelation. we talk to a lot of his colleagues and family and friends and that was the nilt that kept getting beaten. he was very famous of his father's fame. >> a big singer in the '20, '30s. >> he was one of the first recording stars....