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Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it’s certainly not taking any credit for creating the outsized storyline that has emerged around the pop superstar and the Kansas City Chiefs tight end. “Not orchestrated by the NFL,” league spokesman Brian McCarthy […]
Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it's certainly not taking any credit for creating the outsized storyline that has emerged around the pop superstar and the Kansas City Chiefs tight end.
Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it's certainly not taking any credit for creating the outsized storyline that has emerged around the pop superstar and the Kansas City Chiefs tight end.
An expert says that authenticity-obsessed Gen Z could come to see the NFL as "self-serving."
But the sport providing the backdrop, and its TV partners, have not been shy about trying to capitalize on the “situationship” and gain new fans, particularly members of Gen Z and more women.