What Does 'Alternative' Mean in 2020?
Laura Ohls, senior editor, folk and AAA, Spotify: I’ve always thought of “alternative” as referring to any artist creating music that challenges what’s being popularized in the mainstream, across all genres. In the ’90s, rock music was still very much at the core of popular music culture, and as a result, “alternative” [was more] guitar-driven in sound. Fast forward to 2020, where hip-hop, pop and Latin are the titans of genre, and you’ll find that the class of artists defying what’s expected are doing so within these genre spaces. As a result, there is an amalgamation of ge...
Source: billboard.com