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it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...

You're muscling your way through it. the reason why i like golo is plain and simple, it was easy. i didn't have to grit my teeth and do a diet. golo's a lifestyle change and you make the change and it stays off. golo's changed my life in so many ways. i sleep better, i eat better. took my shirt off for the first time in 25 years. it's golo. it's all golo. it's smarter, it's better, it will change your life forever. >> today, the future of the networks and the rise of alternative viewing. >> no one had started a television network since the '50s. >> garth ancier, the head of programming for fox...

Tonight, the future of networks, and rise of alternative viewing. >> no one had started a television network since the 50s. >> here, the head of programming for fox broadcasting. >> i was 28 years old. >> clearly, in alternative to the network, we don't think of ourselves is abc, cbs, or nbc. we don't need to reach everyone. >> it was clear, rupert made the surprise already within news corp. he was going to invest, until it worked. if all of us dropped at along the way, that was okay. there was no guide on what to do. it was clear, very fast, that