Rupert developed a machiavellian approach to the business. Mr. Maxwell has lost. Rupert discovered if you start turning the doyleial down markets go up. Sex and blood and murder and mayhem. This is his moment to expand. Murdoch put his stamp on the city of new york. Here i am. You better pay some attention. Im gonna have one hell of an impact. As usual, we were drinking one night. The producers, the reporters and me. We always gathered. It is the first Concrete Blook removed by east german workers. We hear the berlin wall is coming down. What . Weve got to go. What . A Current Affairs got to go to the wall . Yeah. We made a few calls. And we commandeered the gulfstream jet. And about eight or nine of us got on that jet at midnight and flew to better minute. A current affair was ruperts baby. To the point where i believe rupert wrote a check out of his own Checking Account every single week for the show. This show is rampant. Rupert liked it because it was cheeky. It was edgy. It was a tabloid show. He said, there is a place for a show like this and people will gravitate to it. So we end up in berlin. As you can hear, there is a lot of joy, there is a lot of celebration. I am up there anchoring next to the wall. Here is dan rather on my left. Brokaw on my right. They say, what the hell are you doing here . I said, were here to cover the wall and not like you. Its not hard to imagine standing here. Gordon elliott, you or indefatigable australian sees people picking away at the wall. He goes to berlin firehouse, takes the huge pick axe, starts banging on the wall, knocking down the wall. This West Berliner sees it. He says, oh, can i have that for a while . Gordon gives him the big pick axe. This guy starts, and that guy with gordons pick axe ends up on the cover of newsweek. One thing about Rupert Murdoch that people must understand, he has a great vision for what is lacking in the landscape. Not only in print. But in television. How did Division News become so boring . Very politically correct. To build a mosque. I know. Its shocking. Not only will there not be anyone like him in the future. You cant erase it. Its here to stay. We realized very early on in our reporting there were two stories we were writing. And one story was the story of Rupert Murdoch media mogul and the other was the story of Rupert Murdoch the father. Those two identities are deeply intertwined. And that has huge bearing because one is going to determine the future of the other. When they got to new york, the murdochs moved to fifth avenue. In a rarefied Upper East Side world. The most privileged existence you can imagine. You know, celebrities coming through the house for a dinner party. Its sort of enchanting existence. From early, again understand that we were part of the media business. They grew up watching their father become really the most powerful media mogul in the world. I remember liz and james and i would come up to breakfast and all the papers would come out, the New York Post, the daily news, new york times. My dad would be handing out stories, say read that. Childhood was an extended pray prentiss ship. We knew that dad loved the time he had with us and wanted us to be a part of his world and i think that as a child you have to be a part of that world in o some way if you are going to be engaged with him. He was not raising children. He was raising future media moguls. This is the origin story of three children whose entire lives would be shaped by the pursuit of one thing. Rupert laid out that he wants one of his children to succeed him. He doesnt say when and he doesnt say who and he doesnt say how. That its going to have to be fought out between them. There is one question. Who would be the one to succeed him . Only intensifies as they watch his empire grow and grow and grow. New york has this reputation at this time of being a place that no tourist would want to visit. No business would want to set up there. The city was a disaster, but for a Tabloid Newspaper Publisher it was filled with opportunity. I was at city hall where all the report eers were and dick oliver of the daily news said, hey george, your paper has been bought by Rupert Murdoch. I said, who is Rupert Murdoch . One of americas oldest daily newspapers, the New York Post is going to be sold into foreign hands. Australian press barron, mr. Rupert murdoch. Before murdoch took over the New York Post the post was a liberal newspaper. It had been around forever. Alexander hamilton started the newspaper. This is a copy of the New York Post. The lead story, the water main break on 6th avenue. It was really dumb. Dorthink schiff, the owner ws was losing money on the New York Post. There was a concern that paper would go under. I remember we were beginning to go into the red and i saw no way out. More dock knew he had to give her assurances. Rupert had told me when i sold him the paper that he was not going to change the editorial policy. But he took a big turn to the right after. Rupert murdoch will say whatever he has to say to get his way. And so the New York Post went from being a liberal bastion to being the only conservative newspaper in new york. If there is a revolution in the Newspaper Business in new york, this is the barricades of that revolution. This is the city room of Rupert Murdochs New York Post. Things start to accelerate and the New York Post of Rupert Murdoch becomes a whole new animal. Among my patients, i often see them have Teeth Sensitivity as well as gum issues. Does it worry me . Absolutely. Sensodyne sensitivity gum gives us the dual Action Effect that really takes care of both our Teeth Sensitivity as well as our gum issues. Theres no question its something that i would recommend. Does your antiperspirant keep you dry all day . 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The main candidates are mario cuomo, a young italianamerican lawyer from queens. Got to give those people work. Got to give their children education. Youve got to give them housing. Youve got to give them a chance to live. Very tough, very popular. And then there is another candidate. Good morning, everybody. Hi. Hi. Hi. Hi, nice lady. Im ed koch and im running for mayor. Just want to say hello. Hi, everybody. Ed koch was a little bit of an underdog, unknown. He was a nobody. He was another outsider. Its just me. Hi. I dont think anybody took it all that seriously. What can i do . That is until rupert embraced him. Ed kochs politics were not classic liberal democrat. There should have been a curfew in the riot areas. The National Guard guard should have been alerted. He emerged as the Law And Order candidate. So he fit ruperts profile. And more important if he endorses ed koch and ed koch goes on to become mayor, koch will owe him. And what rupert also understands is that he can do much more than endorse a political candidate. He can turn his paper into effectively a political weapon. One day i wake up and there is this editorial on the front page of the post. I have never seen an endorsement like that. Every single day. The front pages of the New York Post had praiseworthy pieces about ed koch. And negative pieces about his opponent. Murdoch is so prokoch, that 50 reporters at the paper sign a petition saying you know, the coverage was outrageous. This is not fair and balanced journalism. It didnt matter. He had his He Hadeditors and res and did what he wanted to do. I dont need any lecturing from them about newspaper ethics. I wont be in a position to say i was mayor of new york city if rupert hadnt endorsed me. He gave me credibility. For murdoch, now the template is set. He has taken his bombastic screaming approach to journalism to deliver into office the mayor of one of the largest cities in the world. But Rupert Murdoch didnt come to the United States to determine the course of municipal elections. As well see, he has his eyes on much bigger game. Multimillionaire Rupert Murdoch at the center of a journalistic empire that includes close to 100 newspapers and magazines in australia and he is clearly in the United States to stay. Rupert murdoch is emerging already by the 1980s as the biggest Newspaper Barron the world has ever known. He is bpart of the rise of te 80s culture in new york. Force buildings were shooting up across the city. Wall street boomed. And murdoch sees this, this growing obsession, this Growing Interest in money and celebrity. And the New York Post really begins to kind of chronicle it. Everybody wants to read the dirt thats in the New York Post because, you know, its always something happening. And page six is the most powerful Gossip Column in the world. The Breaking News was about celebrities. Whats happening in the room where celebrity x is doing cocaine with struper y . Can you believe this starlet . She is cheating on her husband. It wasnt just about who was sleeping with who. It was who was doing what at what company. Page six became an enormous source of murdochs power. Page six was the ultimate enforcer. You could undermine those who had been inconvenient or opposed you and you could help build up the fame just because it made good copy of a Young Real Estate tycoon on make. Donald trump was probably featured in the New York Post every single day. Trump would leak information about his female companions, leak claims about his Real Estate Ventures or gambling interests. We got tips from people who were trying to hurt people or trying to help themselves. It was including the number one source at page six. Vindictive son of a bitch. Roy cohn. If you need somebody to get riches, hire roy cohn. He was on the party circuit. He had dirt on a lot of people. He wanted to spread dirt on a lot of people. I saw him dictating copy for Gossip Columns, which i found fascinating. Rupert murdoch and cohn became friendly. Cohn represented murdoch at some point. I believe there is one answer in an Adversary Profession like law, and that is winning. Cohn was easily in all the people i have fprofiled, interviews with, the single worst human being i ever encountered. Cohn would boast about you never apologize, you never go on defense, you always go on offense. Deny everything, admit nothing, launch counterattack. Attack, attack, attack. Dont accept it. Dont compromise. Kill em. Happy birthday to you a special wish. And hyperbole is not a lie. Trump said to me when i interviewed him, cohn is my mentor. Rupert knew if you get in the likes of roy cohn, you are getting in with this rising conservative Power Brokers of the United States. Its meant to be. Toast y try all three flavors. Only at ihop. Download the app and earn free food with every purchase. 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Ive been asked by some of my friends in the press why we picked Hudson County for this kind of kickoff of the campaign. Murdoch wanted to be close to whoever was going to be empowered. And in fact, roy cohn was the man who introduced Rupert Murdoch to ronald reagan. Because Hudson County is the home of democrats in such great numbers. Boo no, and i hope a lot are here. Rupert murdoch in the 80s, as conservatism is coming into bloom, he is against the welfare state. And hes a Law And Order guy. And new york at this time is an important state for reagan. Hes trying to build what we now consider blue state support. He wants to win new york. And murdoch thinks he thinks about, what do i have to do to get my advantage . And basically, the New York Post became a Propaganda Arm for the reagan candidacy. They had probably more influence with voters than the new york times, the dominant newspaper in new york city, because it was the blue collar paper. It was the paper of the working class. We really believed that we could make inroads among those voters. Ronald wilson reagan, the projected winner of the 1980 president ial election. Thank you all. The endorsement of the New York Post around reagan was crucial. Reagan carried New York State in the 1980 election. Rupert murdoch celebrates delivering new york to reagan. And this is where the murdoch way really comes into play. Roy cohn on behalf of murdoch, and murdoch himself, they extend invitations to the reagan team. Why dont you come visit one of the papers . How about an interview for one of our Star Correspondents . And the short of it is that the reagan staff either drops the ball or doesnt care, and they rebuff him. At the time, murdoch is furious. So roy cohn in fact writes a couple of letters to the very Inner Sanctum of the Reagan Administration. And he writes, i had one interest when i first brought Rupert Murdoch and governor reagan together. And that was that at least one major publisher in this country would become and remain proreagan. The anger is dripping off the page. And a Deputy Assistant to reagan himself writes back to say, im sure youre aware of our continued high regard for mr. Murdoch personally, and our appreciation of the importance of what he is doing. Its an incredible show of fealty. With every relationship with a politician, there is a quid pro quo. And rupert expects some sort