Tesco shows consumers how to 'buang suay' this CNY with catchy medley
Tesco shows consumers how to 'buang suay' this CNY with catchy medley Details 21 January 2021 Tesco Malaysia has rolled out an MV inspired by Cantopop singer Leo Ku's famous medley of songs titled "Golden Hits", as part of its Chinese New Year campaign titled " Ong" (luck) is in your hands. The campaign's central theme revolves around overcoming the struggles of the pandemic and hopes to inspire consumers that their luck for 2021 is in their hands. Tesco's medley, which was composed by VMLY&R, is related to the generation that each family member...
Source: marketing-interactive.com