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BANGKOK (The Nation/Asia News Network): This week’s Songkran festival is expected to generate 18.5 billion baht and attract over 300,000 foreign tourists, according to the Tourism Authority of Thailand (TAT).
Amid expectations of a livelier retail atmosphere this year than last, retail and wholesale operators in major regions of the country are working hard to plan various activities to stimulate spending during this year's Songkran festival.
The Tourism Authority of Thailand (TAT) expects the Songkran holiday to generate total revenue of 18.5 billion baht, with domestic trips exceeding the 2019 level based on pent-up demand.