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Amazon changes new app icon after 'Hitler' comparison Some said that the blue-coloured tape, situated above the company's signature smiling "arrow" logo, had an uncanny resemblance to the infamous toothbrush moustache worn by Nazi dictator Adolf Hitler BusinessToday.In | March 3, 2021 | Updated 09:19 IST Amazon new logo (R), old logo (L) E-commerce giant Amazon has tweaked the design of its new app icon after the company received negative feedback from its customers for its previous design. The new app icon, which was launched this year in January, featured a brown cardboard box design with...

URL copied Amazon tweaks its new phone app logo. Amazon, the e-commerce giant, has quietly tweaked its new phone app logo after the company faced criticism from users. Amazon had recently changed the logo or phone app symbol. The new app logo has a brown box, that resembles a packaging box with an adhesive blue strip, appears to be a tape above its signature arrow symbol. However, within weeks after Amazon changed its app symbol, some users critcised that the blue strip above the arrow symbol resembles Adolf Hitler's moustache. In the tweaked app logo now, the blue strip has been ch...