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(Reuters) - Amazon.com is shelving several private clothing brands in an attempt to reduce costs and address antitrust scrutiny, a source familiar wit...
As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According to The Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn’t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ that it looks to eliminate products that “aren’t resonating with customers.”
The move was first reported by the Wall Street Journal, which said the company has decided to eliminate 27 of its 30 in house-label clothing division, leaving it with just Amazon Essentials, Amazon Collection and Amazon Aware.
Amazon.com is shelving several private clothing brands, a source familiar with the matter said on Thursday, as the e-commerce giant tries to cut costs and…
The move was first reported by the Wall Street Journal, which said the company has decided to eliminate 27 of its 30 in house-label clothing brands, leaving it with just Amazon Essentials, Amazon Collection and Amazon Aware.