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Amazon's new 'Rufus' AI chatbot will soon make your shopping easier | Technology News

Amazon's new AI assistant Rufus wants to chat about the best hiking boots and gifts for mom. Is it the future of online shopping? ....

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Amazon Ads: New Generative AI Tool Helps Enhance Images, Bring Better Content for Advertisers

Amazon Ads is now offering generative AI tools to improve images, and more. The renowned e-commerce company, Amazon, is now diving into the world of artificial intelligence, centering on a generative AI tool that is meant for Amazon Ads users to enjoy. ....

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Amazon makes Alexa 'smarter' as the generative AI arms race gets fierce | Technology News

Amazon says the new Alexa LLM model is more conversational, offers “real-time info”, and has less “latency” than previous versions of its voice assistant. ....

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