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Etailers bet big on Apple iPhones; steep discounts and deals expected to drive festive season sales surge

Indian e-commerce platforms like Amazon and Flipkart heavily rely on the iPhone as their "hero" product for festive season sales. Online sellers are expected to offer maximum discounts on iPhone 12-14 series, with e-commerce contribution to iPhone sales projected to increase from 40% to 50-55% during the festive season. These high iPhone sales boost marketplace sales value, increase traffic, and help increase average ticket sizes.

India , Navkendar-singh , Tarun-pathak , Counterpoint-research , Samsung , Might-also-like , Restrictive-trade-practices-act , Consumer-protection-act , Apple-iphone , Indiane-commerce , Amazon , Flipkart