Australian Beer Co takes ownership of Ampersand Projects
The acquisition represents a renewed forcus on the RTD category for Australian Beer Co, a subsidiary of Casella Family Brands.
Source: theshout.com.au
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Casella Family Brands subsidiary announces RTD spirits deal
Casella Family Brands' Australian Beer Co. acquired the national RTD spirits beverages producer Ampersand Projects for an undisclosed sum.
Source: just-drinks.com
Ampersand Projects launches Purple Gin Soda &
The new Purple Gin Soda & aims to meet growing demand for a higher ABV product that sits within the better-for-you movement.
Source: theshout.com.au
How vodka soda brand Ampersand Projects changed direction when their popular pull-off lids went out of production
Ampersand Projects had to change direction when the popular pull-off lids for their ready-to-drink vodka sodas were discontinued during the pandemic. The brand, led by founders Alex Bottomley, Shaun Rankins and Sean Kellett, launched aluminium bottles with a similar design, which they hope will be equally as popular with customers. The brand has moved into new product lines, including a vodka soda and watermelon, and a pink gin and soda. The coronavirus pandemic presented all kinds of complex challenges for the booze industry, but the biggest quandary facing ready-to-drink beverage label Ampe...
Source: businessinsider.com.au