Trademark law: consent requirement
Amazon Seller Services Pvt. Ltd. v. Amway India Enterprises Pvt. Ltd. & Ors. [1] was centrally concerned with the applicability of 2016 Direct Selling Guidelines, contentions regarding inducement of breach of contract, Section 79 of the Information Technology Act [2] and lastly tortuous interference. In this particular case, the dispute primarily revolved around two parties namely Amazon which is a well-known e-commerce platform and Amway being a direct selling entity. A Direct selling entity does not sell its services to the traditional retail marketplaces instead it entails the help of vari...