NCAA lifts athlete endorsement rules as states scramble to court players
POLITICO NCAA lifts athlete endorsement rules as states scramble to court players New laws in several states, including Alabama, Connecticut, and Texas, take effect July 1 that will allow students to sign sponsorship deals and make money off their name and image. A student basketball player warms up with the NCAA logo on the wall behind him. | Patrick Smith/Getty Images Link Copied College athletes are poised to start cashing in on their stardom this week, a move set off by states and sports officials that’s roiling a multibillion-dollar industry and quickly rewriting how schools compete fo...
Source: politico.com