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It’s a great time to be a sustainability editor – if you’re lazy. Never, even during the dot-com era, have I been bombarded with so many offers of comment from asset managers eager to set out their stalls. If I let the floodgates stand open, I’d have enough copy to last for years.
So why am I worried? Because, amid recurrent warnings that environmental, social and governance (ESG) propositions are already inflating into a bubble, I see anything but sincere conversions to environmental and socially responsible theses in this wave of interest. I do see every sign of an investor fad, driven by financial markets looking for the next trend, and dictated and sized not in proportion to the actual needs and available tools for environmentally and socially beneficial investing, but by the demands of a huge surplus of moribund global capital, constrained by declining traditional returns, and desperate for more yield, of any kind. ....

It Amp Rsquo Sa Great Time To Bea Sustainability Editor Ndash If You Re Lazy Never , Even During The Dot Com Era , Havei Been Bombarded With So Many Offers Of Comment From Asset Managers Eager To Set Out Their Stalls Ifi Let The Floodgates Stand Open , I Amp Rsquod Have Enough Copy To Last For Years So Why Ami Worried Because , Amid Recurrent Warnings That Environmental , Social And Governance Esg Propositions Are Already Inflating Intoa Bubble , I See Anything But Sincere Conversions To Environmental And Socially Responsible Theses In This Wave Of Interesti Do Every Sign An Investor Fad , Driven By Financial Markets Looking For The Next Trend , And Dictated Sized Not In Proportion To The Actual Needs Available Tools For Environmentally Socially Beneficial Investing , But By The Demands Ofa Huge Surplus Of Moribund Global Capital , Constrained By Declining Traditional Returns , And Desperate For More Yield , Of Any Kind Does That Matter If The Investment Fad Helps Mainstream Environmentalism , And Embeds Esg Concerns Reporting Into Established Financial Structures Well , It Matters If Eventually Does Damage To The Thesis , And To Environmental Priorities It Matters If Investors Run Away From Esg As Fast They Stampeded Into , Once The Bubble Bursts And Above All , It Matters If Signals No Change In The Underlying Attitudes And Practices That Are Well On Their Way To Destroying Us Planeti Wishi Could Believe All Claims Propositionsi Amp Rsquom Being Served By Asset Managers Hold Equal Meriti Enduring Sincerity Of Commitment Ndash Or Conversion Cause Environmentalism , And The Necessity To Target Other Priorities Than Bottom Line If We Amp Rsquo Re Survivei Wishi Could Believe That Asset Management , And Especially Investment Product Marketing , Wasa Fit School For Broad Minded , Public Spirited Assessment Of Consequences Andi Wishi Could Believe That The Law Diminishing Returns Didn Amp Rsquot Apply In Esg Investment Instead , I Amp Rsquom Reduced To Biblical Mutterings About Late Repenters Behind All The Earnests Of Environmental Awareness And Public Spirit , I Amp Rsquom Afraid Of Plain Old Opportunistic Greed Ndash Exactly The Same Economic Behaviour That Got Us Into This Mess In First Place If We Rsquo Re Talking , I Favour The Other Economic Emotion Fear In Form Of Prudential Responsibility , And Proper Awareness Measurements Of Impacts In Every Sense Strikes Me Asa Very Good Guide Discipline For Investment The Years Ahead Overriding Fear Extinction Ought To Be Enough Stop Us All Becoming Victims Our Own Greed ,