Goodvalley A/S: Goodvalley announces management change CEO Hans Henrik Pedersen has decided to pursue new professional challenges outside Goodvalley. He joined Goodvalley as CFO and member of the Executive Board in 2016 and was appointed CEO in 2019. Hans Henrik Pedersen has been instrumental in establishing Goodvalley's current strategy, leading the launch of the Group's premium food brand, developing the organisation and securing a strong capital structure. Vice CEO Kristian Brokop, who has worked at Goodvalley since 2006 and been a member of the Executive Board since 2017, has been appoint...