Ogilvy Singapore and OpenX launch OOHA in the Thai market via OOOOHAAAA! campaign
OOHA is an unknown flavoured soda launching in a highly competitive market like Thailand. Every sip is an explosion of 2 surprising new flavours. The challenge for Ogilvy Singapore / WPP Open X was how to make noise about a brand that no one’s heard of? The answer was in the name itself: OOOOHAAAA!
Source: campaignbriefasia.com