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Supercheap Auto is always looking for ways to ‘Make it Super’. So this Black Friday, it's going pitch black: by cutting the lights, and their prices, storewide in a new campaign via The Monkeys, part of Accenture Song.
What does Supercheap Auto stand for? Ask most people and they’ll say ‘everything auto and much, much more’ but, they’re much, much more than that. Yes, they’re cheap but there’s another word in their name that defines them more and that’s SUPER.
Little Black Book, The Monkeys & MAUD launches new ‘Make It Super’ brand platform and visual identity
Little Black Book, The Monkeys, part of Accenture Interactive, helps brand through its very public breakup with the Bathurst 1000 race