'It's a crazy, scary, exciting time' – Dentsu's cultural futurists on prediction, optimism and dystopia
Dentsu recently released their Creative Trends 2022 report, diagnosing 5 themes comprising a “new worlds order”. But what goes into creating the landmark reports that arrive as shiny pdfs in our inboxes? How do you boil down 8 billion lives into 5 trends? When looking to the future from a world that can already feel aflame, how do you strike a balance between optimism and pessimism? We sat down with two of the report’s authors to find out.
Source: thedrum.com