Detailed text transcripts for TV channel - MSNBC - 20120128:10:49:00
The market for apps has exploded. design studios large and small are looking to cash in on the craze and make their app the next big thing. many of the companies developing them are true small businesses. working out of their home offices and even their parents' houses. >> you no longer need a studio of 2 or 300 people. >> you have a wife and a husband team. you have brother teams. friend and a friend. >> reporter: these entrepreneurs are referring to the gold rush that is the mobile application, or app industry. programmers are downloading apple and google android software development kits, d...