What are NFTs, and should your business care?
Shutterstock If you’ve been on social media recently, you’ve no doubt heard of NFTs – and you’ve no doubt been flummoxed as to what on earth an NFT actually is. The mind-boggling buzzword first made headlines after a digital-only artwork sold at Christie's auction house for an eye-watering $69 million (£50 million), which saw the winning bidder receive a unique digital token known as an NFT, rather than a painting or print. Shortly after, the band Kings of Leon jumped on the NFT hype bandwagon and announced plans to release its next album as an NFT, and fashion house Gucci started ...