Detailed text transcripts for TV channel - MSNBC - 20140119:12:40:00
Of wine. there's a cabernet. there's aner low. there's a chardonnay. and guess what? we grow avocados in morro bay because they grow very slowly and produce a very, very rich creamy texture at the late end of the season. >> and the customers got it. >> this year we had customers in may asking when the morro bay avocados were going to come. >> jeff biddle is the pacific region buyer for whole foods. >> we're in such a different microclimate there's no book. >> he says the morro bay label launched the shanley's avocados into its own category. >> all they wanted was an avocado. they wanted morro ...