DBusiness Daily Update: Anchor Bar in Downtown Detroit to Reopen April 5, and More
Our roundup of the latest news from metro Detroit and Michigan businesses as well as announcements from government agencies.
Source: dbusiness.com
Page 2 - Angela Steele News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Angela Steele Today - Breaking & Trending Today
Mike Law named US CEO of Carat; Angela Steele moves to Publicis Groupe
Steele is leaving Carat for a global role at the French holding company.
Source: campaignlive.co.uk
Christendom Mourns the Passing of Former Athletic Director Bob Seale
Seale joyfully served the Christendom community for a number of years — a role that he called “the best job of his life.”
Source: christendom.edu
Why Carat is putting emotional intelligence at the core of media buying
Why Carat is putting emotional intelligence at the core of media buying U.S. CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.” by Alison Weissbrot Free email bulletins
Source: campaignlive.co.uk
Why Carat is putting emotional intelligence at the core of media buying | Media
Media agencies are trying to move beyond the transactional and into the emotional. Dentsu-owned global media agency Carat has rebranded around the notion of human and emotional intelligence, supported by a new planning process called “design for people.” While Carat used to work in a discipline-focused way, its new planning process aims to meet consumers where they are, based on their emotional needs, in a fragmented media landscape, rather than focusing on short-term ROI. “What clients need from media agencies these days is so much more than media,” said Angela Steele, CEO of Carat...
Source: campaignasia.com