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Decades of infrastructure, and essentially what we're talking about is an anti-immigration media machine. nothing like this exists on the pro-immigration or progressive side. and perhaps, that's the reason why we keep losing on this issue. >> yeah this is big money. this is not populism, to your point. before i move over to hassan, give us a sense of the kind of videos that are most effective on changing peoples minds on immigration. >> yeah, absolutely, one of the elements that we studied in our report is actually around the packaging of these videos. so we were really interested in the way t...