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Adobe introduces advances in customer data management and personalisation

Adobe introduces advances in customer data management and personalisation
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Adobe Accelerates Data-Driven Personalization at Scale with Adobe Experience Platform Innovations

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences. ....

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How Adobe is leveraging generative AI in customer experience upgrades

Smarter AIs help companies tap into the deeper needs and desires of their customers, thereby identifying new opportunities and driving sales. ....

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Adobe Summit - a frictionless perspective on connecting design, marketing, product and beyond

A look back at this year's Adobe Summit, where the emphasis on joined-up data and processes across design, marketing, product and beyond stuck a chord with. ....

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Generative AI Tools Use Custom Data to Power More Business Functions

One-Stop Business and Finance News ....

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