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When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
A Mumbai man's post on paying for coriander at Blinkit prompts CEO Albinder Dhindsa to offer free coriander with vegetable orders. Ankit Sawant suggests bundling herbs free with veggie purchases. Netizens were amazed by the speed of implementation by Blinkit
The online grocery delivery service is now offering free coriander leaves with vegetable purchases.
A Mumbai man's post on X about his mom's surprise at being charged for coriander while ordering veggies from Blinkit caught the CEO's attention.