Freemans scraps catalogue after 118 years
30 million unique visitors visit the brand’s direct to consumer website annually, which carries 55,000 items, compared with the few thousand shopping from
Source: drapersonline.com
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End of an era as Freemans stops printing its catalogue and shifts online - after 118 years of books which featured Lulu, Twiggy, Yasmin Le Bon and George Best and allowed Brits to shop everything from knickers to toys from comfort of their home
It marks the end of the giant book that at its peak in the 1970s and 1980s ran to more than 1,000 pages and thudded on the doormats of 2million-plus homes twice a year.
Source: dailymail.co.uk