TechCrunch+ roundup: Building growth funnels, HR tech bonanza, secondary market signals
Building a durable growth funnel doesn't just scale your business: it also signals to investors that a team can move directionally, which is a major confidence builder. "Acquisition, activation and retention are critical," writes Jonathan Martinez, TC+'s in-house growth expert. "While referral and monetization are also quite important, they won’t make or break a startup."