Masterfoods launches D2C offering with Flex Mami partnership via Clemenger BBDO Sydney
Mars Food Australia is making its first foray into the D2C space, with ‘MasterFoods Flavour Club’. Clemenger BBDO worked with the MasterFoods team to craft the ecomm product proposition through consumer interviews, prototype development, testing and optimisation, packaging design, and working closel
Source: campaignbrief.com