Optus unveils Sydney WorldPride 'Pride Starts with Yes' campaign via M&C Saatchi, Re and Yes
Today, Optus has launched its latest advertising campaign via M&C Saatchi (Re and Yes Agency), bringing optimism in action to life this Sydney WorldPride.
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Today, Optus has launched its latest advertising campaign via M&C Saatchi (Re and Yes Agency), bringing optimism in action to life this Sydney WorldPride.
Share on Twitter Australia's culturally and linguistically diverse communities have faced various challenges during the coronavirus pandemic, including contending with poorly translated health advice. Federal and state governments came under fire last year when translation errors were uncovered in official COVID-19 messaging. Those language mistakes are the subject of Mistranslations, a new poster project exploring the intersection of language and design by branding and design agency Re. The project, part of Melbourne Design Week, asks people to reimagine the government's COVI...