Bawdar Myanmar creates immersive Game 'n Beer experience via Wunderman Thompson Thailand
Gaming is HUGE in Myanmar with 30% of the entire country's population being active gamers - 91% of them are aged between 18-34 years. Partnering with Wunderman Thompson Thailand, Bawdar created the world’s first immersive Game ’n Beer experience - Bawdar The Ultimate Gaming Fridge.
Source: campaignbriefasia.com