Personalization vs Privacy - What do Guests Prefer?
Whether it’s booking a trip or just doing some online shopping, in today’s fast-paced world, most of us want to find and get exactly what we are looking for as quickly and painlessly as possible. At the same time, many of us also feel slightly creeped out when confronted with content, ads, or messages from complete strangers based on what we have searched for online, destinations where we have been, or topics we have discussed with friends or family.
Source: hospitalitynet.org